Your next enrolled student is already in your CRM — waiting 42 hours for a call back. We help enrollment teams find more of the right prospects, on channels your competitors aren't using, and respond before those prospects move on.
Start the Conversation Why Speed WinsHarvard Business Review mystery-shopped 2,241 companies: 23% never responded to a web inquiry at all. Average first response time: 42 hours.
The underlying research is even sharper — reaching out within 5 minutes instead of 30 makes you roughly 100x more likely to connect and 21x more likely to qualify the lead.
In enrollment terms: every inquiry your team touches tomorrow instead of today is a student who already moved on. Usually to the school that called back first.
Sources: James Oldroyd, Lead Response Management Study, InsideSales.com (2007) · Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review (Mar 2011)
Ad spend gets the budget line. Follow-up speed gets the shrug. It should be the other way around — so we work both ends of your funnel.
Your prospective students spend hours every day on platforms your media plan ignores. We open advertising channels most enrollment teams have never run a campaign on — precisely targeted and fully measurable, with no minimum spend to get started.
Inquiries decay by the hour. We help you build the coverage and systems so every inquiry gets a human response in minutes — including contact-center support for teams that can't staff it alone.
No vanity metrics. We track the numbers your board actually asks about: inquiries worked, conversations held, students enrolled. If it doesn't move enrollment, it doesn't make the report.
Our Local & Ecommerce practice — led by Josh Spencer — runs Facebook & Instagram advertising for local service businesses and Shopify/DTC brands: lead generation, ecommerce growth, creative, and automation.
See Josh's WorkJay has spent his career inside higher-education enrollment — building campaigns, working alongside university marketing teams, and learning what actually moves an inquiry from “interested” to enrolled.
Best Online Leads is his consultancy for enrollment leaders who are done paying for clicks and ready to pay attention to what happens after the click: the channels, the follow-up speed, and the operations that turn inquiries into students.
Based in Lynchburg, Virginia — working with colleges and universities nationwide.
Josh leads our Local & Ecommerce practice, running Facebook and Instagram advertising for local service businesses and Shopify/DTC brands. See selected work →
Tell me where inquiries are leaking — I'll tell you honestly whether I can help.